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    « Smudged Video 1 | Main | Ethos Bottled Water Design »

    March 26, 2008



    More specifically, the authors address six key qualities of ideas that "stick", including:

    simple, unexpected, concrete, credible, emotional, and story-based

    Your tithing example of the $100 bill and the $10 bill had "made to stick" all over it. Simple, unexpected, concrete and emotional. I tell everyone about it.

    You give God 10. He gives you 100.


    Thanks for this Scott, I saw this book last month in the States for the first time, it's def on my to-read list now.

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