I had a chance to read Jay's book flying back from Orange County a couple weeks ago and I couldn't stop underlining, scribbling, and making notes all over the margins. It's a great book filled with lots of practical stories and advice from a guy who has actually done it!
With that said, I recently had a chance to shoot a few questions over to Jay about his book. There's some great insight here and I really appreciate Jay taking the time to respond!
Jay - first and foremost... Mac or PC?
Who did you write this book for?
My book provides a (hopefully) comprehensive guide from generating the first fuzzy notion to creating the final good idea. In a phrase, it is designed to help small companies learn to make their business conspicuous.
Your book is entitled, All You Need is a Good Idea! Why "good" and not "great" or better yet... "PERFECT"?
Jay, you make a great point about how a good idea doesn't necessarily require a large marketing budget. In fact, you even take it a step further and suggest that having a good idea backed by a huge media budget could potentially be a problem. Why is that?
What do we need to be very clear about before coming up with a good idea?
What are some common enemies to coming up with a good idea?
Jay - thanks again for sharing some great insights with my readers!