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I'm downtown today for a couple of appointments and just happened to stop by the Apple Store to lust...woops, I mean...covet....umm, no......I mean....ADMIRE the MacBook Pro.
As I was crossing Michigan Avenue I almost walked right into a taxi when I saw this (click for larger images):
Turns out to be some clever marketing for the new iPod Hi-Fi.
Shot a picture of myself using the MacBook's iSight.
It's happening. You can see it in my eyes...
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» Marketing tradizionale geniale from ICTBLOG.it
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» Apple iPod Hi-Fi Busts A Window from Adrants
Pastor Scott Hodge was walking down Chicago's Michigan Avenue yesterday and spotted this unique window dressing promoting Apple's new iPod Hi-Fi. Aside from the fact, the whole things just a really fancy speaker, the execution is most certainly attent... [Read More]
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» La quête from Provokat
Pardonnez la paraphrase : à l'homme qui a faim de nouveautés, ne donne-lui pas un lien mais montre-lui comment chercher.
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» iPod Hi-Fi Shop Design from park17
ipod这次新的广告虽然没有让人耳目一新吧，但是不可不说的是这次ipod Hi-Fi店面橱窗的设计，不用多说，绝对让人过目不忘的经典设计！
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My MacBook is on its way! I am foaming at the mouth...
Posted by: Terry Storch | March 09, 2006 at 05:13 PM
Wow, that broken glass effect looks great from a distance (read: small photos) but close-up isn't very impressive. I'm sure it has a great affect on passer-bys and Apple's only goal with that marketing tool, I'm sure, is to get people to notice the store. I bet it's working. Thanks for sharing this.
Posted by: Kenny | March 09, 2006 at 06:43 PM
How is it that Apple make you *think* you need everything they invent?
I wish I could come up with a concept like that.
Posted by: Andrew Michael | March 09, 2006 at 07:34 PM
Nice finding!
Posted by: Julio Nobrega | March 09, 2006 at 09:51 PM
I remember seeing that window a week ago. I really didn't pay attention enough to see the HiFi sitting there.
Posted by: chris thompson | March 09, 2006 at 09:59 PM
terry, I think the huge white apple logo is probably enough to get people to notice the store..
Posted by: matthias Bonjour | March 09, 2006 at 10:02 PM
I was working at IDF all week and walked by this window everyone morning and night. I couldn't believe it when I first saw the window. I thought someone had thrown something threw the window. Especially since there was a security guard standing outside when I first walked by.
http://www.stargossip.com
=========================
Posted by: Christian Anderson | March 09, 2006 at 10:03 PM
it looks awesome small and far away, but like engraved shit up close
Posted by: Alejandro Jose Correa | March 09, 2006 at 10:05 PM
ok you're very handsome but your picture is irrelevant here
Posted by: BIG Fan | March 09, 2006 at 10:09 PM
What exactly is happening, douche?
Posted by: carl dene | March 09, 2006 at 10:22 PM
On your own photo, why it was being mirrored? (Check the wordings on the background banner)
Posted by: Rheuter Cheng | March 09, 2006 at 10:39 PM
Wow. Got my hands on one a few hours ago at Pentagon City Mall. Suh-weet. And I'm supposed to be the PC guy...
Anyway, they had the same window motif. Pretty catchy!
Posted by: David Russell | March 09, 2006 at 10:47 PM
Screw the boom box, I want to see the new leather case for the ipod!!
Posted by: darl mcbride | March 09, 2006 at 11:00 PM
They did the same thing at the one in woodlands[aka houston]
Posted by: Chris Brinser | March 09, 2006 at 11:20 PM
Ha! I saw the same thing on Michigan Ave on my drive home today, I thought it was real!
Posted by: stu | March 09, 2006 at 11:23 PM
Woah!
Really mind-blowing!
Nice campaign..I mean really creative of who ever thought of it!
Need to digg it
Posted by: Yogesh Jangam | March 10, 2006 at 12:42 AM
Carl, I think Photo Booth mirrors everything by default.. I played around with a G5 iMac that had it, and it mirrored shots too
Posted by: Alex | March 10, 2006 at 12:53 AM
I don't feel the need whatsoever to buy an iPod HiFi or a $99 leather iPod case. For the first time in a long time I feel ZERO compulsion. Which tells me that Apple hasn't got these products right.
Incidentally I was given the opportunity to test-drive an iPod Hi-Fi, and it does have very good sound. Just not good enough to make me want to part with my money considering I already have a reasonably decent HiFi solution that I can connect my iPod to via a dock. And most people do.
The fact that it is feature lacking (missing a video output for your TV for example) also removes another key reason I might consider buying it. It'd be pretty cool as a below-your-TV sound system in conjunction with iPod Video. But no. Apple didn't include that.
meh. I'll pass.
Posted by: Dan Warne | March 10, 2006 at 03:34 AM
A very interesting advertising campaign indeed.
Those guys over at Apple know what theyre doing :)
Posted by: Marmaduke | March 10, 2006 at 05:36 AM
Scott - Deer in the headlights look.
Posted by: Paul W. Swansen | March 10, 2006 at 10:34 AM
oh man!
thats dmn clever advertising!
Posted by: Mickey J Barczyk | March 10, 2006 at 08:12 PM
Damn, that iSight resolution is shmexy. I want one more and more each day.
I also hate you for having an Apple store in your city, lol.
Posted by: Chris | March 10, 2006 at 09:57 PM
They're using the exact same thing at the London Apple store. I saw it yesterday walking up Regent Street :)
Posted by: DivideByZero | March 12, 2006 at 07:50 AM
Awesome!
Posted by: enderby | March 13, 2006 at 12:01 AM
just wanna let you know i copied your images at highfiber.org
:)
Posted by: pinkstar | March 14, 2006 at 12:58 PM