The Red Cup

 

Starbucks is rolling out their redcup.com site again this year with some fun, interactive features. 

There's nothing like the unveiling of the red cup to signify the arrival of the Holiday season at Starbucks...  And, it turns out that people love the red cup.  In fact, when Starbucks has tried not using the red cup concept, their sales have softened and people have complained.

Here's some more info about it by Paul Williams over at the Idea Sandbox Blog.

Link to The Red Cup

Comments

[Rachel]

Yeah, the red cup makes it's seasonal debut tomorrow at 530am when we kick off our holiday drinks and all that fun stuff. Our store is only 2 in the nation actually having real snow flown in for the occasion. All the media will be there not to mention far too many corporate suits. Should be a blast, real snow in Florida. Wonder how long it will last.

[Amy Dusek]

What a coincidence. I was in Starbucks today and I asked when their Christmas/Holiday blend of coffee comes out. The barista answered, "Tomorrow...it ALL starts tomorrow." :)

Neat website. I found out that if I was a cookie I would be a gingersnap.

[Erika]

I am SO excited! they just put in a new starbucks down the street, now im there almost every morning before school! and scott you'll be happy to know that most of the baristas know my drink order: venti iced passion tea with valencia and a pumpkin cream cheese muffin! its not as hard as yours lol

[Tim]

I went to Starbucks this morning and I was so excited to see the red cups!!!!

[Tim]

I went to Starbucks this morning and I was so excited to see the red cups!!!!

[Paul (from Idea Sandbox)]

Thanks for the link, Scott! I think the marketing team has done a great job this year with the promotion... I especially think it's cool that they're going to create snow drifts in 'hot' markets! Neat idea. - Paul, Idea Sandbox