Do the Never

Thanks Seth for the great advice this morning on your blog:

Here's a neat way to invent a new  Purple Cow.

Figure what the always is. Then do something else.

Toothpaste always comes in a squeezable tube. Business travelers always use a travel agent. Politicians always have their staff screen their calls.

Figure out what the always is, then do exactly the opposite. Do the never.

Comments

[bill]

Genious. Seth always comes through. So the question is - what would this look like for those of us pastoring churches?

I have read all of Seth's stuff, and as I do, there's this underlying feeling telling me that there are HUGE ramifications for the church that we haven't figured out yet. (Beyond having a "send to a friend" button on our email newsletters). I would really like to get together a 'long-distance' group that could think through some of this... I think there could be huge ramifications for our churches involved.

Up for it? Email me (bill@kaleohouston.com) and let me know.